London, 10 December 2025: Tide, the leading business management platform, has appointed Dan McNally as SVP and CEO of Tide Insurance Services, to lead its growing global insurance business and drive the next phase of Tide’s expansion into business protection for small and medium-sized businesses (SMBs). The appointment is subject to FCA approval.
Dan brings over 25 years of experience across the insurance market, spanning both insurer and broker roles. He joins Tide from Simply Business, the UK’s largest digital SME insurance intermediary, where he led one of its key target growth businesses. He previously spent more than a decade at RSA Insurance Group (now Intact), one of the UK’s most respected insurers, sat on the Executive Committee at the UK’s largest broker network, and was part of the leadership team at Cytora, a recently exited Insurtech using data and AI to transform commercial underwriting.
The appointment follows Tide’s recent entry into the UK business insurance market, adding connected insurance to its comprehensive Business Management Platform. The new service enables Tide members to access tailored business insurance directly through the Tide app, saving time and reducing admin. The first set of products will be launching soon, in partnership with Admiral Business.
Dan McNally, SVP and CEO of Tide Insurance Services, said: “Tide is uniquely positioned to reshape how small businesses manage insurance - combining a deep understanding of members’ needs with the power of technology. Having seen the challenges small and medium-sized businesses face from both insurer and broker perspectives, I’m excited to build on Tide’s momentum and develop smart, connected insurance solutions that make protection simple, relevant, and part of everyday business management.”
Small businesses across Tide’s markets face the same challenge: insurance is complex, fragmented, and often poorly tailored. With nearly 900,000 members in the UK, more than 1 million in India, and expanding footprints in Germany and France, Tide sees a clear opportunity to deliver a consistent, digital-first protection experience across its global network. Tide Insurance Services will develop solutions that can scale across regions, adapting to local regulatory requirements while building unified global proposition.
Oliver Prill, CEO of Tide, said: “Dan’s appointment marks an important milestone in our mission to make running a business simpler for small business owners around the world. His experience across insurers, brokers, and high-growth startups will be instrumental as we scale Tide Insurance and broaden our protection offering. We’re delighted to welcome him to the Tide leadership team.”
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Notes to editors:
Contact:
Lloyd Purnell, PR & Communications Lead, Tide / lloyd.purnell@tide.co
About Tide:
Launched in 2017, Tide is the leading business management platform in the UK. Tide helps small businesses save time and money by not only offering business accounts and related admin services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting and adjacent commercial services such as web-site building.
Tide has nearly 900,000 SME members in the UK (15% market share) and more than 1 million SMEs in India. Tide launched in Germany in May 2024 and France in September 2025. Tide has also been recognised with the Great Place to Work certification three years in a row. Tide has been funded by Anthemis, the Apax Digital Funds, Augmentum Fintech, Creandum, Salica Investments, Latitude, LocalGlobe, SBI Group, Speedinvest and TPG, amongst others. It employs more than 2,500 Tideans worldwide. Tide’s long-term ambition is to be the leading business management platform globally.
