Listen again: How to price your new business and product correctly (Tide Masterclass)

Tide Masterclass - Pricing

For any business, getting your pricing right is a balancing act. How do you decide what to charge? And how can you tell if you’ve got your pricing right?

In this Masterclass, we’re joined by two guests who have become experts on pricing: Tide member Lucy Heale runs a candle and fragrance business also offering workshops, and Russ Morgan, who founded an online service matching customers with local professionals.

This event took place on 22 October 2020. If you couldn’t join us on the day or you’d like to listen again, the recording is available below.

Masterclass: How to price your new business and product correctly

For this Masterclass, Tide’s Cuan Hawker is joined by:

You’ll hear the panel talk about:

  • Different pricing models and what’s appropriate for your business
  • Understanding your market
  • What strategy to use for your pricing now and in future
  • How to add value to your product / service

This Masterclass is available for everyone. It’s most suitable for people who run their own small business in the UK.

About Tide Masterclasses

Tide exists to help small businesses. We make your financial admin easier so you can spend more time doing what you love. Our Masterclasses are just one of the ways we support you and your small business.

In the sessions – currently happening online – we gather experts, often Tide members, to share insights and practical advice you can put into action straight away.

To find out about upcoming Masterclasses, take a look at our list of events.

You can listen again to these Tide Masterclasses:

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